Developers like iPhone, but here comes Android
The study also examined the number of developers looking to adopt new platforms next year--that is, smartphones for which they're not already creating apps. Looking specifically at those developers, 29 percent of them expect to add Android to their mix in 2011. The iPad, which debuted earlier this year, will tie for second place with Microsoft's newly launched Windows Phone 7, each drumming up new interest among 20 percent of developers. Only 8 percent of those polled said they plan to add Apple's phone to their development plates--perhaps, in part at least, because the iPhone has already established a strong footing among developers.Overall, mobile app developers and publishers are looking at a surge in business next year. A full 31 percent expect sales of their apps to rise by 100 percent or more in 2011, 17 percent are eyeing an increase of 50 percent or more, while only 10 percent say their sales are likely to be flat.To compile its study, mobile ad company Millennial Media teamed up with digital media outlet Digiday and an analyst from financial services firm Stifel Nicolaus. The group surveyed more than 500 app developers, publishers, and advertisers about their mobile platform plans.The survey results echo those from a similar study conducted in September by IDC and Appcelerator, which found that developers favor the iPhone for the near term but are eyeing strong long-term potential from Android.
